Are you Still Wondering How to Get Emails Delivered to Inbox effectively?
Email deliverability is important to every business, but it has been a challenge that even the most veteran marketers combat on a regular basis.
Unfortunately, businesses/marketers don’t think about deliverability until they have lost their revenue or they have faced major issue—like poor open rate, click rate or email response. Marketers assume that the emails are delivered until they do not receive bounce messages.
Whatever you do from your end to get your email placed in the inbox of the recipient, mailbox provider has the final say in whether your email will be placed in the inbox or the junk folder. So, if you are focusing on enhancing your email deliverability, then you must understand the emails from the perspective of a mailbox provider.
All ISP entities have a well-established spam filter mechanism that blocks incoming spam with no way possible to avoid it. That means every inbound email has to pass through a spam filter. Though you can’t avoid spam filter, you can convince it through best email marketing practices that email which it is receiving from you is not a spam.
PigeonMemo team works closely with the customer on how to improve Inbox delivery and get a good response. Our team closely works with major ISP Entity’s while sending domain and sender authentication to avoid Spam/Junk email. We closely monitor the Sender domain authentication and make effort to include identifiable information into the messages sender and ISPs/receiver mail server. So, that receiver can recognize incoming email message and authentication helps prevent fishing emails from being sent from your mail server and thus, helps reduce the number of spams in the recipient’s Inbox.
Let’s start by identifying the factors that impact the email inbox deliverability:
- Sending Infrastructure: It generally includes sender Domain reputation, sending IP reputation, and authentication (rDNS, SPF, DKIM, and DMARC) and email contents.
- Sender reputation: Sender reputation is a combination of various factors such as your domain reputation, the IP address used to send email, SPF (Sender Policy Framework) authentication, campaign’s bounce rate till date, number of spam traps present in your subscribers’ list, subscribers’ complaints, engagement and many more.
- A TXT record: (short for text record) is a type of source record in the Domain Name System (DNS) used to provide the capability to associate arbitrary text with a host or other names, which include information about a mail server, sending domain, or other kinds of accounting information that can be read by ISPs.
- SPF (Sender Policy Framework): SPF is an email sender authentication method with which owners of the domain are able to specify which mail server they have used to send mail from that domain. Majority of Phishing /spam emails are sent from forged email addresses, SPF records allow the receiver’s hostname to verify that the email is being sent from the mail server it asserts it’s sent from.
- DKIM: Domain Keys Identified Mail (DKIM): it comes under text record and next stage of domain authentication. Exactly DKIM provides a technique to validate a domain name identity that is associated with email through cryptographic authentication.
- DMARC: DMARC method makes easier to authenticate email senders and receivers to determine whether or not a given email is legitimately from the sender. This way it is easier to identify spam, junk and phishing emails, and keep them out of inboxes.
To enhance your email Inbox deliverability, Start following these email practices right from today:
- Email Engagement- Subscribers ‘ action when they receive your email is the key for email engagement. Subscribers’ action like opening, reading, and forwarding the email, clicking the suggested link, following call to action, suggest that they are willing to interact with you further and referred to as good engagement. While actions like not opening the email or deleting the one without reading it referred to as bad engagement.
- Sending Consistency– Spammers tend to rotate IP address frequently and do not maintain consistency in sending emails. Therefore, it is an ideal practice to send emails with consistent volume and frequency month over month from the same IP address.
- The content of the email – Although good sender reputation can compensate for spam looking content and can improve deliverability, you should still focus on the email content and also URLs and HTML embedded in the email. Check for broken HTML code, small text ratio vs. image ratio and whether links are from blacklisted domains, as it may hurt your email deliverability.
- Send emails only to an opt-in recipient– Do not purchase or harvest the mailing list from the internet. Instead, use a confirmed opt-in method on your website to build your own list. A confirmed opt-in method is the best way to ensure that you get a valid email address and users are willing to receive your emails.
- Minimize spam complaints– Spam complaints can still occur even if you send to the confirmed opt-in list. Users may find your emails irrelevant or may not find unsubscribe link or may forget about your subscription. Though there is no possible way to make spam to avoid complaints completely, they can be reduced in the following ways:
- Making the Unsubscribe process easy to follow.
- Processing Unsubscribe request without any delay.
- Include text reminder for the subscribers where they opt-in to receive your emails.
- Ensure that email content is what is requested by the user and also relevant.
- Try to match your mailing frequency with your subscriber’s expectation.
- Remove those email addresses from which you have received complaints.
- Ensure a good sending infrastructure- Always use a reputable email service provider who has connections with AOL, Yahoo, and other ISPs. Use your real email address in the mailing as it reflects your brand’s identity. Avoid sending from ‘no reply’ addresses as they look like you do not like to communicate with your recipient and may be considered as spam.
PigeonMemo ensures a good sending infrastructure by monitoring sending domain authentication, which makes sure that your email pass through mailbox provider’s spam filter and get effectively placed in the inbox of your subscriber.